Marketing Services

What We Offer

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In-person consultation

Our marketing team has decades of experience increasing program awareness and recruitment. We’ll work with you to develop key strategies and share best practices to make your marketing campaign successful.

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Project and budget management

A marketing campaign requires clear goals, a well-defined budget, and a strategic timeline. Leading with this information, together we’ll determine the size, scope, and direction of your campaign from execution, tracking, and adjusting through campaign completion.

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Creative concept development

We tap into a talented and experienced network of designers, copywriters, media buyers, and multimedia specialists to generate interest in your degree program and deliver your message to those most likely to enroll.

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Multimedia planning and execution

Our marketing team has extensive experience with developing multimedia campaigns including websites, social media, mobile, radio, print, out-of-home advertising, direct mail, public relations, and promotional materials.

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Design and production of marketing materials

Professionally produced marketing materials lend credibility to your program and make it easier for prospective students to find key information. Working within the campaign concept, we’ll design and produce marketing materials to help meet your goals.

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UNCG Online website listing

Our well-marketed website receives more than 25,000 views per month. Featuring your program on this site will increase your market reach, generating documented inquiries that provide you contact information for those who show an interest in your program.

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Prospective student follow-up

To nurture and convert your growing pool of prospective students most effectively, we’ll deliver an automated nurturing of your prospective students.

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Access to a Customer Relationship Management (CRM) platform

We’ll provide you access to a live, relational database of all inquiries for your program that allows you to know exactly where they fall within the funnel and which nurturing activities have been delivered and completed.

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Evaluation and reporting

Key stakeholders will be kept up-to-date as the campaign launches, and we’ll rely on your input and feedback to ensure the project stays on track.


Our Marketing Process

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Step 1: Plan—How does it start?

Before developing any campaign, we combine market research and data analysis with your student demographics, budget, and goals. The resulting project brief guides development throughout the campaign on everything from artwork to media purchases with your specific objectives at the forefront. With decades of experience increasing program awareness and recruitment, our marketing team will work with you to develop key strategies and share best practices to make your marketing campaign successful.

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Step 2: Development and media planning—Who does what?

Based on our pre-development discussions and the resulting project brief, we will work with you to develop and create a campaign that includes clear goals, a well-defined budget, and a strategic timeline. Together we’ll determine the size, scope, and direction of your campaign from execution, tracking, and adjusting through campaign completion. Working with our network of talented and experienced designers, copywriters, media buyers, and multimedia specialists, we generate interest in your degree program and deliver your message to those most likely to enroll.

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Step 3: Launch and monitor—Is it working?

Key stakeholders will be kept informed as the campaign launches, and we’ll rely on your input and feedback to ensure the project stays on track. In addition to monitoring and adjusting your campaign as needed, we will collect and report on inquiries generated by prospective students. With our data-driven reports and guidance, you’ll take the lead in contacting and advising prospective students.

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Step 4: Evaluation—How did it perform?

We’ll report post-campaign metrics relative to marketing campaign goals and benchmark results to industry standards and prior years (when available).

Can We Help You?

Whether you need promotional materials or are looking to develop an integrated marketing campaign with enrollment management support for your online program, our experienced marketing team will work with you to develop key strategies and tactics to meet your specific goals.

Call or email us to schedule an in-person consultation. We look forward to working with you!

Jaap-Jan van Duin
Senior Director of Marketing and Business Development
j_vandui@uncg.edu
(336) 315-7712

Photo - Jaap-Jan van Duin